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HELP DESK / Question 1055
No Category Submit Date
1055 None 2/1/2019

Hello there -- I'm curious what this statement means: "We now have EVERYDAY BEST PRICING WHICH INCLUDES SHIPPING & HANDLING." Sounds pretty good! Thanks...Meleesa

Response From Blue Chip Cookies Direct
Upon analysis of our business and a survey we did in May-August 2018, our customers told us that they really wanted the cookie prices not to fluctuate with coupons, just wanted to know the cost and count on that. Blue Chip's customers tend to want to order often...We also analyzed and realized the up and down of price and the variances in coupons were driving inefficiencies and driving costs up actually, so by taking them out of the equation, focusing on quality and service, just giving the customer everyday best pricing they could rely on, people could buy Blue Chip Cookies anytime and know they were getting the best price for gourmet cookies and we could drive costs down. We also want to focus more on our cookies, our reputation of being the best cookie! We added a loyalty program rewarding purchases, customers love that.

Thanks for your question!